I built YinPsi after a year of watching SMBs in my own network get squeezed by WhatsApp business platforms that should have been on their side. A coaching institute owner in Delhi paid ₹2 lakh upfront for a tool that did most of what a free WhatsApp Web account does — except with a quarterly invoice that grew faster than her admissions.
Every tool I evaluated for her had the same playbook: a sticker price, a quarterly lock-in, a markup on Meta's conversation fees, and a support inbox that took two days to answer. The thing that supposedly made WhatsApp business work was, ironically, the one channel they refused to support customers on.
So I started YinPsi with three rules: pass Meta's conversation fees through at cost (we show you the receipt every month), give every paid plan unlimited agents (because per-seat pricing is what makes a tool stop getting used), and run our own customer support inside the WhatsApp inbox we sell. If the AI inbox can't handle your question, you'll get me directly.
Today YinPsi is bootstrapped, solo, and built in the open. There's no sales team — when you book a demo, you're booking 30 minutes with the person typing this. There's no enterprise pricing trickery — Scale is $249/mo, Enterprise is "let's actually talk about what you need." And there's no annual lock-in — month-to-month on every plan, including Enterprise.
If WhatsApp matters to your business and you've been burned before, the rest of this site is for you.
— Fortune